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Binoceros.

Binoceros was a construction board-up designed to reinvigorate the Gordon Square historic landmark district and bring attention to the “Cheerio” property under redevelopment.  Plywood was perforated for the purpose of allowing daylight to penetrate the facade during the ongoing construction.  The name came from the binary code applied to the skin and the pink rhinoceros named Cheerio applied to the surface.  Morse code is painted and perforated with the phrase by Henri Lefebvre which was applied to the corner entrance door.

  • Grand Avenue Properties
  • 2011

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